Magnolia Field Advisory
Pricing Strategy Engagement
A four-week engagement to audit your current pricing, benchmark against comparable firms, and deliver a revised rate card with proposal templates.
Learn moreNew Taipei City · Est. 2016
Your rates should reflect the value you deliver, not what you guessed three years ago
Magnolia Field Advisory helps independent consulting firms set rates, structure proposals, and design retainer agreements that match the value they deliver — without undercharging out of habit.
What we do
Pricing guidance built for firms that bill by expertise, not by the hour alone
We work with independent management consultants, boutique advisory practices, and specialist firms who need clearer rate structures, stronger proposals, and confidence in fee conversations.
Proposal Pricing Review
Single-proposal review with written feedback on fee structure, scope boundaries, and presentation within 48 hours.
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Rate Benchmarking Workshop
Half-day facilitated session with confidential peer benchmarking data and structured discussion on rate positioning.
Learn moreClient evidence
Firms that changed how they price — and how they talk about it
"We had been quoting day rates that hadn't moved since 2019. The benchmarking session showed us where we sat against comparable firms in Taipei and Singapore. We raised our project fees by 18% on the next three proposals — and two of them closed without negotiation."— Lin Wei-Chen, founder, Lin & Associates (operations advisory)
"The retainer model design work was thorough. I appreciated that they pushed back when I wanted to bundle too much into a flat monthly fee. The scope boundaries they helped me write have saved me from at least two awkward conversations with clients who expected unlimited access."— Sarah Okonkwo, principal, Okonkwo HR Advisory
From the field notes
Practical writing on pricing for independent consultants
Day Rates vs Project Fees: Choosing the Right Model for Your Practice
A framework for deciding whether day rates or project fees suit your next engagement — and how to explain the choice to clients.
Should You Publish Your Consulting Rates on Your Website?
Publishing rates builds trust with some clients and filters others out. Here is how to decide what to disclose.
Structuring Scope So Pricing Conversations Go Smoothly
Scope clarity is a pricing tool. Vague scope invites fee pressure; precise scope anchors the conversation on value.
Ready to review your rate structure?
Most engagements start with a 30-minute call to understand your practice, current pricing, and the specific fee conversation you want to get right.
Request a conversation