Magnolia Field AdvisoryAbout Magnolia Field Advisory
We exist because independent consultants deserve the same pricing rigour that large firms apply internally — without the overhead of a full-time pricing team.
Official business information
Registered business name: Magnolia Field Advisory
Year established: 2016
Registered office: Office 10, 53 Demo Avenue, New Taipei City 00000
Our history
Magnolia Field Advisory was founded in 2016 by Mei-Ling Huang and David Forsyth, two former practice managers who had spent a combined twenty-three years inside mid-size consulting firms in Taipei and Hong Kong. They kept seeing the same pattern: talented independent consultants leaving larger practices to start their own firms, then pricing their work based on what they had earned as employees — without accounting for overhead, non-billable time, or the value of specialised expertise.
The firm began with informal rate reviews for former colleagues. By 2018, word-of-mouth referrals from HR advisory and operations consulting networks had made pricing strategy the sole focus of the practice. We have not expanded into general management consulting, marketing, or technology services. Pricing is what we do.
Who we work with
Our clients are independent consulting firms — typically between one and fifteen practitioners — in management advisory, human resources, operations improvement, financial advisory, and specialist technical consulting. Most are based in Taiwan, with a growing number across Singapore, Hong Kong, and Malaysia who serve regional clients.
Our approach
We start with your actual numbers: proposals sent, deals won and lost, hours logged, and margins realised. Benchmarking data informs recommendations, but your firm’s positioning, client relationships, and capacity constraints always take precedence over generic rate tables.
We do not sell software, subscriptions, or ongoing advisory retainers unless you specifically engage us for retainer model design. Each project has a defined scope and end date.
The team
Mei-Ling Huang, Managing Principal — Former practice lead at a Taipei-based operations consultancy. Fifteen years structuring fee arrangements for project-based and retainer clients across manufacturing and logistics sectors.
David Forsyth, Senior Advisor — Spent eight years in Hong Kong managing proposal teams for a regional HR advisory firm. Specialises in benchmarking and fee presentation for professional services.
Yuki Tanaka, Analyst — Maintains our confidential benchmarking database and prepares workshop materials. Background in economics and labour market research.
Values we hold
- Confidentiality: Your rate data and client names never appear in our benchmarking reports or marketing.
- Honesty about fit: We will tell you if a full engagement is unnecessary and a single proposal review will suffice.
- Implementation focus: Deliverables are designed to be used immediately, not filed away.